Commissioned by Converse for London Fashion Week to create an immersive installation and to re-imagine their Chuck70s. The event took place at 180 the Strand on the 15th & 16th of February 2024.

Emotional Alchemy: the Fragrance of Feelings is an immersive olfactory installation that bridges human emotions and AI; materializing conversations, emotions, and expressions of identity into bespoke fragrances.

At its core, the installation engages users in a conversation where the AI’s intentions are to respond in ways that elicit a more evocative emotional response from the user*. As it delves into their memories and emotions, the AI extracts specific scents related to the emotions and themes discussed, where each participant’s story becomes a canvas for a unique, personalized fragrance to take home as a keepsake.

*no data is kept or stored, all conversations with the AI are instantaneously deleted.